In the digital age, the old rules of marketing and brand promotion are in urgent need of reform. Word of mouth has evolved into a form of information, whether it is to recommend or criticize a product or service, consumers can instantly let a huge Internet audience know. Any mistake of brand information will lead to disaster, because the company can no longer afford to convert the information into commercial advertising, print advertising or news report of the huge cost, the final cost is not only the brand cost more user support, damage is the brand image and integrity. In this book, Allen adamson explores how to use the strategies mentioned in Brand Simple and Brand Digital to maintain Brand leadership in today's marketplace. Adamson outlined the specific challenges facing today's biggest brands, which range from large companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. The authors reveal guidelines for ensuring that brand information remains focused and clear and continues to drive brands to the top of the market.